Ever wonder what it takes to design and promote a new pro model shoe? Well you won't find out from this video promoting Ed Templeton's new Reserve Collection from Emerica. Follow Ed's iMessage thread while he walks around his house and Huntington Beach in search of the ideas that led to his new Wino G6 Slip-On and The Templeton Desert Boot. Check here for more info on the shoes and some cool product and lifestyle photos of Ed, and then hit up your shop for a pair if you like what you see.

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